1. LIQUID CLEANSERS

Adding vitamins to a hot fudge sundae doesn’t make it healthy.  Adding good ingredients to liquid  cleansers doesn’t make them any better for your skin.

The vast majority of facial cleansers, are in a liquid, gel, foam or rinse-off  form. That’s why none of them work.

There are three problems with all cleansers in this form:

1. All rinse-off cleansers leave a thin film behind that builds up over time, further drying and irritating your skin. 
2. This FORM of product is very drying.   Adding some good ingredients doesn’t change its form.
3. Liquid cleansers do not dissolve make up or oil.  You need a cleansing milk for this purpose. 

Try this experiment: Put some lipstick on and then drink water. Notice the lipstick stays fresh. Now eat a few French fries. Like magic – no more lipstick! To dissolve the daily accumulation of make up, oil and impurities, you need something with a little bit of oil in it.

Don’t let the fact that foaming and gel cleansers feel refreshing fool you into thinking they are cleaning or removing make up well. If you want to feel refreshed, just splash your face with warm, and then cold water. This is also naturally toning and firming – without chemicals or dryness!